It would be nice to think that once your dental website is
done, it’s done and you don’t have to think about it ever again. Unfortunately,
that’s just not the way it is. Dental website designers will tell you that
building a great dental website is just the first step. If you want to get the
most out of your investment in a great web design, your website will need to be
promoted and kept up to date. The best dental website designers offer those
services as part of an ongoing maintenance and promotion package. But can you
just do it yourself and save the money?
The Importance of Dental SEO
Just putting a dental website on the Internet won’t do much
to get your dental practice noticed. You need to make sure that your website
will come up at the top of the search engine results whenever someone searches
for a dentist in your town. That takes some serious SEO mojo – knowing which
words to use and where to put them on your web page to attract the search
engines. But there’s more to dental SEO than just using the right keywords.
Google and other websites take a lot of other factors into account when
deciding if your website is the one that a potential patient wants – and those
factors change regularly as the search engines adjust their algorithms to give
more accurate results.
Those frequent changes to algorithms and rankings can play
havoc with your website’s ranking unless you pay close attention. If you’re
running a busy practice, you don’t have time to spend hours every week on
updating and refreshing your website. You have much more important things to do
with your time than to spend it poring over website statistics to figure out
why your web pages aren’t bringing in the customers you’d hoped.
That’s why you need experts in dental website SEO as well as
excellent web design. You could hire two different companies to handle the
different aspects of your dental website marketing, but the best dental web
companies employ search engine optimization experts in addition to dental
website designers. Why hire two companies when you can have everything you need
under one roof?