Marketing your dental practice online can help grow your
patient list and make you more accessible to current and prospective patients.
These tips for dental web marketing are tricks that many dentist marketing services use to help boost traffic and grow the practices of their dental practice clients.
Create a Professional Website
A website is essential for today’s dentists. It’s not enough
to get your practice listed with an online dental directory. Most prospective
patients want to learn about you, your practices and your dental practice
before making an appointment. A professionally designed website created by a
company that specializes in dental web marketing can be one of your most
effective dental marketing tools.
Set Up Social Media Profiles
If you’re not on Facebook, Twitter and Google+, set up
business profiles for your practice. Social media profiles are a cornerstone
for social marketing – it’s the new word-of-mouth marketing and you can’t
afford not to use it.
Use Local SEO for Your Website
Search engine marketing has gone increasingly local as
Google and other search engines increasingly focus on providing local results
to searchers. Most people are not searching for a nationally known dentist or
dental practice – they want to find you, right down the street. Choose a dental
web marketing company that understands and can provide local SEO services for
your dental practice.
Link to Area Businesses and Organizations
Outgoing links from your website to local businesses and
organizations are part of effective local SEO services, but they also make your
practice a good neighbor and community member. Set aside a page on your website
to list local organizations and businesses that may be of interest to your
patients. Sponsor a youth sports team and devote a page to them or list your
availability to do presentations at local schools – and post photos of your
Post Informative Articles and Advice
Make your website a resource for your patients by including
lots of information and advice. Include descriptions of procedures and
information regarding the types of procedures and services your practice
provides and basic information about dental health and advances in dental
Good dental web marketing can make a huge difference in your
bottom line. Make it easier on yourself and your staff by hiring a firm that
specializes in dental web marketing to handle all of your online dentist