Dentistry PPC Marketing Services
Currently, one of the most effective forms of Internet Marketing for dental practices is Sponsored Search Marketing. Also referred to as Pay-Per-Click (PPC) marketing, this strategy involves paying a host site every time your advertisement is clicked on by visitors to the site. Additionally, Pay-Per-Click involves the cost to the advertiser when employing this advertising technique. The three largest providers of PPC networks are Google AdWords and Yahoo!/Bing Search Marketing.
Our Pay-Per-Click Management Services
We offer numerous PPC marketing services to our clients as it is an important part of the internet marketing mix. These include:
- Conversion Tracking Implementation – we implement applications which help track the number of potential clients who visit your website and are converted by just being a visitor. We also track those individuals that reach your conversion goal for your services
- Campaign Strategy – having an effective campaign strategy is critical to the success of any website as well as being a critical aspect of PPC management techniques. We can develop a campaign that will increase the effectiveness and efficiency of your PPC marketing and attract new clients
- PPC Keyword List Development – we will develop your keyword list for your PPC marketing campaign so that you can keep up with your competitors with optimized ad copy and landing page strategies.
- Ad Copy Authoring – your ad copy is important for gaining the attention of the searcher and enticing them to click on your advertisement. We will author and test the best ad copy possible so that potential clients will not pass up your ads
- Quality Score Management – we will produce compelling content that results in a higher quality score to enable us to see which advertisements have the best Click-Through-Rate (CTR)
- Campaign Launching – we can develop a marketing strategy which can effectively monitor the initial performance aspects and levels of your website which ensures the completion of all your primary goals
- Bid and Campaign Management – we focus on the high performing dental services related keywords and keyword phrases that match the prospective client’s searches by targeting specific search results that benefit your dental practice as much as possible
- ROI Management – we specialize in developing and implementing scalable, as well as deployable solutions for managing and tracking the Return on Investment (ROI) with each of your advertisements so your Pay-Per-Click marketing is effective
- Reporting – the reporting of marketing results as well as the tracking of your customers is critical to a successful campaign. We provide updated, accurate analytics reports to our clients to monitor the effectiveness of internet marketing efforts