Building Marketing into Dental Practice Design for the Web
When you’re designing or evaluating a website design for
your dental practice, marketing should be one of the key aspects to consider.
Does the website design have effective marketing tools built in? Does it
include features that will make it easy to market your business online? If
you’re not sure what should be included in a good dental practice design for
marketing purposes, here’s a short list of things you should expect.
SEO Domain Name
Your domain name should be optimized for the search engines.
While the value of using keywords in your domain name has be debated for years,
most SEO experts agree that including business-related keywords in your domain
name will give your website a boost in the search engine rankings. If it also
includes a location keyword, it’s even better. If you have a dental office in
Brookside, for example, brooksidedental.com is a domain name that will help you
with dental practice marketing.
Breakout Services Pages
Don’t settle for a single page listing all the services your
office provides. For marketing purposes, dental practice design suggests that
each service should have its separate page on your website, and each of those
pages should be optimized for both the dental procedure and your location.
Thus, if your office provides teeth whitening, tooth bonding and invisible
braces, your website should have a general “Services” page, and separate pages
for teeth whitening, tooth bonding and invisible braces. In fact, if your
practice offers specific name brand services and products, such as Invisalign
and Zoom! whitening, each of those should have its own separate optimized page.
If your office participates in community events or is
involved in the community at all, highlight it on your website. This is where
you post photos of the Little League team you sponsor, your visits to the local
elementary school to talk about dental care to first graders and your table at
the community health fair. Connecting to your community from your website is a
vital part of dental practice marketing.
In addition, some of the best dental website design
companies also recommend a blog to provide a stream of frequently updated data
to keep Google refreshing your listing in their databases.
Your best bet for effective dental website design is to hire
a web design company that is experienced in creating websites for small health
practices. Let them handle the nuts and bolts so that you can handle your
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