An effective website for a dental practice should provide
information and features that best serve both the practice and its patients.
Companies that design dental office websites should have a good understanding
of what prospective patients need in order to create the best dental websites
for each practice they serve. If you’re shopping around for a web design
company to design a website for your practice, these are the things you should
be looking for.
A Portfolio of Dental Websites
Don’t hire a company that does generic business websites to
design one for your dental practice. Look for one that specializes in designing
sites for dental offices – or at least one that has experience in designing
websites for small offices in the health care sector. Those web design
companies will have a basic understanding of the pieces your website should
Knowledge About Your Field
While no one expects a web designer to know how to handle a
dentist’s drill, you can – and should – expect your web design company to have
a basic understanding of what you and your business actually do. That knowledge
will help your designer make recommendations for components that are usually
included in the best dental websites.
The Five Basic Pages
When it comes to specific features you should expect in
designs for dental office websites, there are five basic pages that are an
absolute must. They include:
Home page with an introduction to your office
and a general description of your services
About page with short staff bios and the
philosophy of your office
Services page with a description of the services
your practice offers
Before/After page with photos of actual patients
and their results
Contact page where existing and prospective
patients can contact your office, with email, physical address and telephone
Those are the absolute bare basics for any dental website.
The best dental websites expand on those pages significantly to provide
patients with important information.
Whether you’re setting up a dental website for the first
time or refurbishing your existing website, checking out the designs of the
best dental websites is a good way to figure out how your site measures up, and
deciding what you need to make your website even better.