A dental website is more than just a business card or brochure on the Internet. Designing the best dental website for your practice requires understanding what patients look for when they’re looking for a new dentist. At the same time, a dental website designer must understand web marketing practices as well as dental marketing practices. The best dentist website designers specialize in creating designs that both advertise your services and attract the kind of patients you want for your practice.
The Best Dental Website Design Standards
The best dental website designs have several things in common. When deciding on a dental marketing company for your practice, look at other dental websites in the company’s portfolio and see how well they meet these important factors.
Your website represents you on the Internet. The best dental website for your practice is one that offers the image you want to present to the world. Look for a company that will design a custom website for you rather than trying to fit your details into a pre-designed, one-size-fits-all template.
Easy to Navigate and Understand
Your website must capture a prospective patient’s attention within the first few seconds after he clicks on your link. The best dentist website designs are attractive and informational. Even more important, they are easy to understand and offer intuitive navigation. If a prospective patient can’t find what he or she is looking for easily, he’ll simply click away to another dentist website that makes it easier.
Dental Website Content
The content on your website must appeal to three very important constituents. The first is your market of prospective patients. For them, you need to present basic information about yourself and your dental practice. The second constituency is existing patients. Existing patients should be able to find quick contact information and before and aftercare instructions for their dental procedures.
The third constituency consists of search engines. Search engines are the device that delivers prospective customers to your website. In order to decide if you’re the right dentist for a particular searcher, the search engine has to be able to figure out what services you provide and where you provide them. It decides that based on the content on your website.
A good dental marketing company will design your website with all three of those constituencies in mind. The best dental website design company is one that understands how to market your dental services and provide your existing and prospective patients with what they need to know in an attractive, easy to navigate website.