How important is dental SEO to your dental marketing?
Today, marketing your dental practice effectively means having a great website – and taking the steps you need to take to ensure it gets found by your prospective patients. That means implementing search engine optimization techniques to get your website indexed by search engines and served up when anyone in your town or city is looking for a dentist that offers
your services. The best dental marketing companies understand that dental SEO has to be built into your website from the very start. If you’re brushing up the SEO on your dental website, these tips can help ensure that your dental SEO company is delivering the results you need.
Choose the Right Keywords
Your dental SEO company will recommend the best keywords for your website – the search terms that most people enter into a search engine when they’re looking for a dentist. In most cases, you should be targeting “long tail keywords” – keywords that are specific enough to guarantee that
people who click on your website find what they’re looking for. Thus, it’s better to optimize for “kids dentist” or “cosmetic dentist” than it is to optimize for dentist on its own.
Use Local SEO
Concentrate your SEO efforts on local searchers by optimizing for your local market. Make sure that your pages mention the name of your city, town, neighborhood and even street to make it easier for search engines to recognize when a patient close to you is looking for a dentist.
Have a Separate Page for Each Treatment
People frequently search for a specific dental treatment rather than a dentist. The best dental SEO practices suggest optimizing separate pages for tooth whitening, fillings, extractions, braces – and if you offer specialties like invisible braces, devote a FAQ page to it to answer questions.
Make Your Contact Information Obvious
The single most important piece of information prospective patients want is your telephone number or other way to contact you. Including your telephone number, address, zip code and a map can increase the value of your local dental SEO.
Link to Social and Professional Profiles
If you have a social or professional page on any social media, link your website to it and use it to increase your dental SEO visibility.
Work with the Best Dental Marketing Company You Can Find
You have enough to do with your practice. Leave the dental SEO and dental marketing to the experts who can deliver the results you need to keep your practice growing.